YOUR WEBSITE – THE VISUAL REPRESENTATION OF YOUR BRAND
There is probably no better place where you can go all out and create the perfect visual representation of your brand. So…. Is your website doing that? If you’re clear on your objectives, turn your attention to the way your site looks. Is the overall experience – the look and feel – in line with the essence of your brand?
To make sure we’re all on the same page, I’m assuming here that you’ve nailed down what you want someone to feel and think when and wherever they are interacting with your brand.
If, for example, your brand is fresh, creative, and energetic, you’ll want to make sure your website feels that way as well, starting with how everything is laid out and what tech you’re using, to the positioning of the different elements like copy, photography, and typography.
Don’t forget to think about contrast, legibility and how well everything is showing up overall. Regardless of the aesthetics of your brand, the easiest way to enchant your website visitors is with a site that is easy to use and displays a curated representation of your brand’s essence.