BRAND COACHING

create an intentional brand

brand coaching for service-based startups and entrepreneurs with ambition
Let’s talk. Book your free consultation call

YOUR BRAND: IRRESISTIBLE & UNMISTAKABLE

1-on-1 coaching to help you create an irresistible & unmistakable brand

Building a successful business starts with creating a phenomenal brand. Whether you’re still in the planning stages, or have already served your first clients, having a brand that resonates with your audience, stands out in the marketplace, and builds momentum for your business is the difference between sink or swim.
When you’re just starting out in business, it can be absolutely overwhelming to identify your magic and carve out your niche. You might be stuck in comparison mode, which can completely paralyze your business and derail your efforts to stand out. But if you’re serious about your business, creating an intentional brand will be a game-changer for you. Starting with clarity and a powerful vision, I’ll help you create a brand that you AND your clients will LOVE.
Coaching is perfect for you if you’re an entrepreneur who wants to learn how to unlock the power of branding and really get hands-on about your brand.
Below you’ll find my coaching packages to help you take your brand from 0 to soaring. 

CLARITY

the foundation of your success

YOUR INVESTMENT: € 1,197 (VAT incl.)
Payment plan available
find out if CLARITY is right for you
Without crystal clarity about what exactly your brand is, who you want to work with, and where your brand sits in the market, you’ll find it virtually impossible to grow your business.
If you find it difficult to create copy or content, find the right tone for your marketing materials or online presence, aren’t sure how to price your offerings or find clients that will pay you what you’re worth, you likely don’t have enough clarity around your brand.
But you can change that.
Together we’ll explore your ideas for your brand and evaluate where you are right now. We’ll look at what sets you apart from your competition and clearly define where YOUR magic lies. We’ll also take a look at who your dream client really is and what you need to do to connect with them.
By the end, you’ll be able to move your brand forward with confidence and clarity around:
  • What your goals for your brand are
  • What your magic is and why clients choose you over your competition
  • Where your brand is positioned in the market
  • What your offer should look like
  • What’s possible for your business in the long run
See your brand take shape!
The final product will be a brand clarity map that will help steer your brand for the years to come.
Here’s how it works:
  • 4 x 1-hour coaching calls. All calls are 1-on-1 with me, online via Zoom.
  • Access to any of the worksheets or resources I feel you need to gain absolute clarity around your brand.
  • E-mail support for the duration of your coaching with me, plus 1 week after your last session.
  • All session recorded via Zoom, so you can focus on your coaching experience, not on taking notes.
  • Choose between 4-weeks (1 session per week) or 8 weeks (1 session ever 2 weeks).
find out if CLARITY is right for you

IMPACT

resonate with your clients

YOUR INVESTMENT: € 1,697  (VAT incl.)
Payment plan available
find out if IMPACT is right for you
You’ve got crystal clarity around what your brand is, what you do better than anyone else, and who exactly your clients are.
Now it’s time to translate that clarity into a powerful vision for the impact your brand needs to make. Together we’ll define what look and feel will enable your brand to connect and resonate with your dream clients.
This coaching package is not about designing your brand – it’s about building a design compass that will help you make the right decisions now and in the future when it comes to:
  • Choosing your brand colours
  • Creating a logo
  • Building your website
  • Commissioning your first photo shoot
  • Making design choices with confidence
While this might seem like an unnecessary step, it’ll save you a fortune in time, money and even missed opportunities in the long run.
Need an example? Imagine finally making that investment in professional photography for your business and waiting for the edited shots, only to receive them and realize they don’t say what you wanted them to and won’t work in any of your content or marketing. What a disappointment (and waste of your time AND money!)
If you’ve ever felt website or Instagram envy, or are constantly changing out your text and images because they just aren’t working for you, the problem is in your brand vision.
Together we’ll create a strong vision for the impact you want your brand to make. With my discerning eye and experience, I’ll guide you through the process of defining what colour palette, style, photography, typography, vocabulary and design are right for your brand AND support your commercial goals.
See your brand come to life!
By the end you will have developed an Impact document that describes the vision, impact, look and feel of your brand. You can then take on styling your brand yourself, or, if you choose to work with a creative, you’ll have everything you need to make sure they do a phenomenal job bringing your brand to life – in line with your vision. (psst: I have a whole network of designers, photographers, and artists that you can access if that’s the path you choose to take!)
Here’s how it works:
  • 4 x 1-hour coaching calls. All calls are 1-on-1 with me, online via Zoom.
  • Access to any of the worksheets or resources I feel you need to gain absolute clarity around your brand.
  • Custom Brand Impact document to guide your brand design (colours, logo, photography, illustrations, typography, styling)
  • e-mail support for the duration of your coaching with me, plus 1 week after your last session.
  • All session recorded via Zoom, so you can focus on your coaching experience, not on taking notes.
  • Choose between 4-weeks (1 session per week) or 8 weeks (1 session ever 2 weeks).
find out if IMPACT is right for you

STYLE

create a confident, inspiring & downright gorgeous brand

YOUR INVESTMENT: € 1,497  (VAT incl.)
Payment plan available
find out if STYLE is right for you
For entrepreneurs who want to style their own brand and want expert guidance for professional results
Assuming you’ve got crystal clarity about what exactly your brand is, AND you’ve developed a strong vision for the impact you want your brand to make, we can move forward and create a phenomenal brand for your service-based business.
First, we’ll put together an overview of what exactly you need to work on, for example:
  • Colour palette
  • Typography
  • Logo
  • Images and illustrations
  • Website and digital channels
  • Printed materials
  • Packaging
  • Copy
  • Location styling & interior design
We’ll create a timeline to keep us on track, and you’ll share your progress at our coaching sessions. Together we’ll fine-tune to make sure you end up with a cohesive brand that tells your story and clearly defines your position in the market. You’ll benefit from my expert guidance to make sure even the smallest details are all working in your favour.
The result will be a brand identity that works hard for your business and, most importantly, that you are proud of.
Here’s how it works:
  • 4 x 1-hour coaching calls. All calls are 1-on-1 with me, online via Zoom.
  • E-mail support for the duration of your coaching with me, plus 2 weeks after your last session.
  • All session recorded via Zoom, so you can focus on your coaching experience, not on taking notes.
  • Choose between 4-weeks (1 session per week) or 8 weeks (1 session ever 2 weeks).
  • Add more coaching sessions as needed, at a privileged hourly rate.
find out if STYLE is right for you

THE BRAND BUNDLE

CLARITY + IMPACT + STYLE

YOUR INVESTMENT: € 3,510  (VAT incl.)
Payment plan available
find out if THE BUNDLE is right for you
The perfect coaching package if you’re serious about building a phenomenal brand for your business.
Book all 3 together and save 20%* off of buying them individually.
* 3,510€ compared to 4,391€ if booked individually

INSPIRE  ·  RESONATE  ·  ELEVATE

let’s create a powerful brand for your business

If you’re just starting out in business, or haven’t been able to really get your business of the ground yet, you might be wondering what brand coaching can actually do for you.
It’s a question I get often. Many people think branding is just colours, a logo, and maybe typography on a website; things that you can totally handle on your own or invest in down the line when your business is humming along.
But the truth is, intentional branding is the difference between a business that really works, or one that is constantly struggling and having to hustle.
Investing in brand coaching will help you better understand what tools are available to you and how you can use them to move your business forward, faster.
Working with a brand coach who really gets you and can guide you through the process will ultimately save you time, mistakes, and money.
If you’re going back and forth between ‘I need help with my branding’ and ‘I’ve got this on my own!’, then please do book a free consultation with me. Let me know where you’re at right now, and I’ll walk you through the best options for getting where you want to be.
Book your brand consultation here
Karina Schwarzenböck working - personal branding
Woman with her dog in the office - Karina Schwarzenböck personal branding

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