Contact • Personal Brand Architect

ContactKarina Schwarzenböck2021-02-04T14:09:51+01:00

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INSTAGRAM

You can find me on Instagram @personalbrandarchitect.
I’d love to see and hear about your branding journey!

Connect with me on Instagram

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Executive decision: I'm taking a quick breather until the end of the month. ⁠
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The last few weeks have been incredibly action-packed around here, with the irresistible offer workshop, enrollment for sell your magic (which is currently running until mid September), a photo-shoot, tonnes of spontaneous client work, and my husband being away for several weeks providing voluntary support with Germany's THW for the regions devastated by flooding in July. ⁠
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So I've decided to slow things down a bit for summer's last hurrah and take some time to refocus and recuperate. ⁠
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I'll be back with a bang at the start of September and am already looking forward to a fabulous fall with you!💙⁠
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#buildingabusiness #herbusiness #beyourownbossbabe #brandbuilder #dreambigworkhard #fempower #freelancelife #girlsbuildingempires #onegirlband #savvybusinesswomen #womeninbiz #businesswithpurpose #coachingbusiness #creativecoaching #femaleentrepreneurs #heartbusiness #soulentrepreneurship #lifestyleentrepreneur #businesscommunity #saynotothehustle #freelancingfemales #fempowerment #executivedecision #summersend #summerbythelake⁠
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5 years ago today, this little guy joined our family (that first pic is us picking him up from the shelter).⁠⁠
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Ignaz was 1.5 years old at the time and had made his way to Germany after escaping death in Romania. Unfortunately, the family that had originally rescued him decided he wasn't the right dog for them, so off to the shelter he went - sadly for him but luckily for us! ⁠⁠
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We fell in love with him immediately and were so excited to welcome him into our home and our hearts!⁠⁠
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Little did we know how much we would learn from him, that he'd become my sidekick and office companion (he's resting under my desk, on top of my toes as I type this!), and just how much joy he would bring into our lives! ⁠⁠
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I'm so grateful for every moment we have together and wanted to take a break from branding today to share a few pictures of our adventures with you. ⁠⁠
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There is no love like 'puppy love', so if you have a dog, I'd love to hear your story! Share it in the comments and make sure to give yours a big hug and join us in celebrating our 5-year Ignaz-versary today!⁠⁠
@ignaz_von_bayern⁠⁠
@buginaz⁠⁠
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#doganniversary #behindthebrand #offtopic #dogmoments #entrepreneurlife #puppylover #doggolove #officedog #harddoglife #rescuedogsrule #germanshorthairpointer #germanshorthairedpointersofinstagram #tierheimwaldkraiburg #solopreneurlife #brandarchitect #brandstrategymatters

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My version of the 'mug' shot 💙 ⁠
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Sometimes you need a picture to better tell your story. But in this case, there's a story behind the picture. ⁠
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Last week I had a photo-shoot with the lovely and super talented Lenka @foto.hingucker, and towards the end of the day she asked if I wanted to take a 'coffee mug' shot. She seemed almost disappointed as I turned her down and rambled on about how much I hate those ubiquitous 'mug' shots that you see EVERY.WHERE, with no intention behind them other than 'everyone else is doing these so I guess I will too.' ⁠
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'But I need a shot of you with your favourite beverage!' she said, and continued to explain how, in all of my workbooks and programmes, I always encourage the reader to first go get their favourite beverage and settle into a compfy spot before digging into the the task. ⁠
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I had to laugh at this because she was absolutely right😅 ⁠
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But while I do love a good cappuccino (with a dusting of cocoa on top thankyouverymuch) in the morning, my actual favourite beverage is a cold, crisp glass of rosé.⁠
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So here is our version of the ever-so-popular 'mug' shot - in my garden after a long, hot, but absolutely fantastic photo-shoot ✨⁠
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(And of course, I'll be sharing some images from our shoot shortly so make sure to check back in soon!)⁠
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#inspiredentrepreneur #healthentrepreneur #passionateentrepreneur #entrepreneurlifestlye #brandstrategist #personalbrand #brandclarity #brandstrategymatters #femaleentrepreneurship #creativebusinessowner #creativeentrepreneurs #onlinebusinessowner #goafteryourdreams #findyourmagic #businessmentor #womenwithvision #intentionalbusiness #ceomindset #whyitmatters #cutthroughthenoise #smallbizmarketing #soulpreneur⁠⁠ #doityourway #productiveday⁠
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Wrapping up an epic week!. Out on my morning walk reflecting on yesterday's photoshoot and what photography does for my business. Also looking forward to start SELL YOUR MAGIC on Monday with 12 lovely entrepreneurs!

Have a great weekend 💙

#fridaymusings #beautifulbusiness
#brandphotoshoot
#meaningfulbrand
#purposepreneur
#businesswithsoul
#heartcentredbusiness
#businessphotography

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Selling is one of the biggest challenges many entrepreneurs face. ⁠
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And yet, if you want to grow your business then it's something you have to be able to do! ⁠
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👉🏼No sales means your business is effectively 'just' an expensive hobby. ⁠
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And I mean, I get it, because selling has a bad rap, and it can feel icky if you don't know how to do it, and we all want our businesses to be about more than the money... ⁠
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But still, you need to be able to sell if you your goal is a business that creates positive impact, that helps others, that supports your family, that allows you to live the life of your dreams, sustainably and successfully. ⁠
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SO 👇🏼 ⁠
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🔹 Let's re-frame how you feel about selling and challenge everything you thought you knew about it. ⁠
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🔹 Let's discover the psychology behind the sales, from both the selling and purchasing side! ⁠
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🔹 Let's design a purchasing experience that your clients will LOVE, and that will enhance the way they feel about your business. ⁠
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Enrolment for ✨SELL YOUR MAGIC✨ is open until Thursday, August 12th. ⁠
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Click the link in my bio to find out more 💙⁠
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#buildingabusiness #herbusiness #brandbuilder #dreambigworkhard #freelancelife #onegirlband #savvybusinesswomen #businesswithpurpose #coachingbusiness #creativecoaching #entrepreneursupport #femaleentrepreneurs #heartbusiness #soulentrepreneur #lifestyleentrepreneur #businesscommunity #saynotothehustle #dreamclient #freelancingfemales #mycreativecommunity #staypositiveandmakeithappen #successdriven #copywriters #findyourmagic #healthcoaches #lifestylecoaches #creativeentrepreneur #personalbrand #unternehmerin #businessmentoring⁠

THE BLUEPRINT