UNDERSTANDING MY BRAND VALUES
So when I started Personal Brand Architect, I made a promise to myself as an entrepreneur to make empowering others to dream big and believe in themselves one of the core values in my business.
One of my dad’s favourite sayings is, “life is too short to work with a**holes.” It turns out he is so right. So on top of my promise to empower others, I also made a long list of stuff I didn’t want in my business. Among other things, I decided that I won’t work with anyone that doesn’t appreciate my efforts, is only interested in their winning over me losing (like trying to get me to lower my prices so that they can feel like they got a deal), isn’t truly dedicated to accepting responsibility for their own failures or successes; and isn’t fully committed to growth, change, and taking action.
I can sum all of this up in the essence of my core values:
empowerment, integrity, visionary
This is the foundation of my brand and business, and I make decisions based on these values. I’ve turned down clients because of them (even though I could have really used the income at the time). I had friends tell me I was crazy. That I had made a mistake and that I would never be able to grow my business like that. But the truth was, I didn’t want a business (especially not a BIG business) that went against my values. I still don’t.