MY MISSION

it’s simple:

I believe that everyone who dreams of sharing their talents with the world should have access to the tools they need to create meaningful impact and build their business on their terms.
That starts with developing a vision for all that you, your business, and your life can be. It’s about you owning your unique position in the market with a brand that elevates you above your competition.
I genuinely care about your success and that’s what’s at the heart of everything I do.
I created Personal Brand Architect to inspire you to dream big and create a brand that you are truly proud of.

HOW I DO BUSINESS

personal brand architect is NOT…

… superficial

I firmly believe that personal branding is not about glitzy social media profiles or trying to portray yourself as something you are not. It is about developing the vision for all that you, your business, and your life can be. It’s about you owning your unique position in the market.

… rushed

My top priority is getting your brand right. That means asking the tough questions, listening and peeling back the layers while also affording you the time to reflect and grow through this process. 

… one-size-fits-all

You are unique. Your vision is unique. Your business is unique. So too should be the brand you create around yourself. I refuse to push my clients through a standard ‘branding formula’. Instead, I use my knowledge and experience to help you create a brand that inspires, empowers, and lets you deeply connect with your clients.

… indifferent

I am passionate about what I do. I suspect you are too. That’s why I don’t cut corners. Our time together should inspire you to dream big and create a brand that you are truly proud of. If you’re just looking for ‘quick logo design’ as the foundation of your brand, you are in the wrong place.
Aquarius horoscope
Karina Schwarzenböck personal branding
personal branding mood board

MY CREDENTIALS

intentional. visionary. game-changer.

I’m originally from Montreal, Canada but now live in southern Germany. I take pleasure in combining the best of both cultures in my everyday life. I speak English, French (Québécois!) and German (Bairisch!) fluently.
I have an MBA in International Management as well as a BA in Economics with minors in German and Marketing. Before starting my own businesses, I spent over 15 years working in industry. I have experience in marketing and management positions and have won awards in both areas.  
I’m an avid sailor and have sailed over 35,000 nm (nautical miles) around the world on various tall ships and sailing vessels. I feel invincible when I’m hanging in a trapeze, aloft furling a sail, or sitting on a rail with my toes getting wet. I get the same feeling riding roller-coasters.
I also love to cook, dance, ski, garden, paint, and explore the world with my husband and our rescue-dog Ignaz.
Abaco Rage sailing in the sea of Abaco
Karina Schwarzenböck on stage in Bavaria
S/V COncordia departing Dublin copyright Karina Schwarzenböck

INSTAGRAM

You can find me on Instagram @personalbrandarchitect.
I’d also love to see and hear about your branding journey!
Share your brand, your progress, your questions or inspiration with these hashtags:
#personalbrandarchitect   #irresistiblyyou!
Connect with me on Instagram
Woman with her dog in the office - Karina Schwarzenböck personal branding

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